April 26th through 29th will be a busy one for 1,100 or so genealogists. Speakers, vendors, professionals, hobbyists and the curious will converge at the MassMutual Center in Springfield, Massachusetts! The New England Regional Genealogical Consortium’s (NERGC) conference is a biennial event that is 2 years in the making and is produced in various cities throughout New England.
My role as a co-chair for this year’s event consists of a great many responsibilities including marketing. As a result, I’ve brought my retail experience to the table and helped as much as I could in getting the word out. Some of the unusual opportunities included the MassMutual Center itself which, for example, sends an “events update” email to a 25,000 name database. That sounded like a pretty good audience to me so I signed up to have our event included with a special offer for those registering through that site. We offered a “coupon code” to those registrants to claim a small gift as a token of our appreciation.
We’ve been placing announcements on multiple Facebook pages, Google+ Communities, Twitter, Pinterest, press releases to newspapers, TV stations, radio stations, and announcements at a wide variety of genealogical societies around the country…wherever we thought we might find an audience who could be drawn to an event such as ours.
Since I participate in a number of genealogically oriented Google Hangouts every week, I always get a chance to talk about the conference to an audience that is literally worldwide. These short promotions are courtesy of the Hangout host who, most of the time, is Pat Richley-Erickson and her cousin, Russ Worthington who produce the “DearMYRTLE Hangout” series.
Here’s my point….finally! Among other genealogical societies, the Central Massachusetts Genealogical Society asked me to assist them with 2 issues: First, get them started in the use of virtual meeting platforms to bring a wider variety of speakers to their membership; and second, give my presentation titled “The City That William Pynchon Built” at their April meeting in Gardner, Massachusett. I broadcasted the presentation from home to a room full of CMGS members in Gardner. This link will take you to the YouTube channel where you can hear a brief history of the City of Springfield where our NERGC conference will be held.
William Pynchon was an English businessman who invested in the Massachusetts Bay Colony and arrived here around 1630. He then struck out to explore the wilderness of what we know today as the Pioneer Valley and the area along the Connecticut River. Well, without going into too much detail, if you have any interest in NERGC or the host city, Springfield, take a look at the video and leave your comments.
And by the way, at the time of this blog, you can still register to attend the NERGC conference. There will be over 70 presenters from around the world with 135 programs and workshops. There will also be 75 vendors with an amazing array of genealogical products and services. There is no need to register to visit the Exhibitor Hall.
After the conference, I will be glad to post the highlights with pictures and stories.